Privacy Policy
Who We Are
Invisible to Invincible (“we”, “us”, “our”) is run by Pete Bruce. This policy explains what personal information we collect through invisibletoinvincible.co.uk, why, and what your rights are.
Phone: 07800 956078
Email: brothers@invisibletoinvincible.co.uk
What We Collect
- Contact details — name, email address, and phone number when you download a free resource, book a consultation, or sign up for coaching.
- Booking information — date/time preferences and any notes you provide when booking a consultation.
- Communications — records of email exchanges, consultation calls, or coaching messages.
- Technical data — IP address, browser type, device information, and pages visited, collected automatically via cookies and analytics tools (see our Cookie Policy).
Why We Collect It
- To deliver the free guide (“The Invisible Man”) you requested.
- To send the email sequence you opted into, and further updates if you don’t unsubscribe.
- To schedule and manage your free consultation.
- To deliver and manage online coaching services, if you become a client.
- To understand how people use the site and improve it.
- To meet legal or accounting obligations.
Legal Basis for Processing
- Consent — for marketing emails and non-essential cookies. You can withdraw consent at any time.
- Contract — for coaching clients, to deliver the service you’ve signed up for.
- Legitimate interest — for basic site analytics and security.
Who We Share It With
- [Email marketing/automation platform] processes your email address to send the guide and email sequence.
- [Booking platform] processes your booking details to schedule consultations.
- Analytics providers, such as Google Analytics, help us understand site usage.
- Advertising platforms, such as Meta, may be used for conversion tracking if you arrived via an ad.
We do not sell your personal information.
How Long We Keep It
Lead and email data is kept until you unsubscribe or request deletion. Coaching client data is kept for the duration of the coaching relationship plus any period required for accounting or legal purposes. Booking data is kept only as long as needed to manage your appointment and follow-up.
Your Rights
Under UK GDPR you have the right to access the personal data we hold about you, correct inaccurate data, request deletion of your data, withdraw consent to marketing at any time, object to certain processing, and complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.
To exercise any of these rights, email brothers@invisibletoinvincible.co.uk.
Children
This site and its services are intended for adults. We do not knowingly collect data from anyone under 18.
Changes to This Policy
We may update this policy from time to time. The date at the top of this page reflects the latest version.